YICHI CHOU
  • + WORKS
  • + PATTERNS
  • + ILLUSTRATION
  • + SHOWREEL
  • + ABOUT
  • + RESUME
  • + CONTACT

關係 ・ 關機

Commercial
​Design :  蕭仿吟 Fang-Yin Hsiao / 陳加銘 Tan Kah Beng / 邵士恩 Shi En Shao / 詹淯詞 Yu-Tzu Chan / 周以琪 Yi-Chi Chou



​:: 廣告對象說明 Target
全世界重度使用手機的族群 
Phone addiction and social media addiction.

:: 廣告目的 Message Takeaway
呼籲大眾在手機發達的時代,除了專注在網路世界,也要多多關懷生活周遭事物
To urge the public who addicted to the Internet should pay attention to the things or people around you.

:: 創意執行 Concept
利用透明度代表人的存在感的一個概念,去襯托出現在年輕族群過度使用手機,卻缺乏人與人直接的互動;我們的影片中想表達的是:愈沈浸在手機中,就愈滑掉在現實中的自己。
Most people, probably use their phones too much. Immersion in the Internet and imagination world, it will gradually slide off-tracked and be forgotten in the real world.

:: 設計執行 Technique
以身旁的人事物迅速移動的手法,呈現出時間的飛逝;以手機關機的手法,強調時間的重要。
In the video, we use human figures disappeared and moving fast effects present time passing. In the end, turning off the phone creates the importance of reality.


COPYRIGHT © 2019 YICHI CHOU. ALL RIGHTS RESERVED
  • + WORKS
  • + PATTERNS
  • + ILLUSTRATION
  • + SHOWREEL
  • + ABOUT
  • + RESUME
  • + CONTACT